Our good friend, Seth Godin, frequently comes up with the essence:

Questions we ask before we trust your new idea

Who are you?
Do I trust you?
Am I afraid of it?
Will this work for me?
Who says it's important?
What will my peers think?
These are all variations of one complicated thread: how will this process make me feel?
Even though that's all we care about, marketers seem to think it's fine to spam, fine to focus on specs and important to talk mostly about price.

Here's a great use of google's  tech...for the millions of people who will never see them live -
http://www.newser.com/article/da0a5es80/in-360-degree-vistas-google-street-view-delivers-road-trips-through-5-calif-national-parks.html

Here is the book we all need for ourselves and our family - http://www.amazon.com/dp/159555484X/ref=pe_117780_24847510_pe_epc_dt1
The book by Phil Cooke is an excellent review for those of us who have found where we 'fit-right-in', and yet very readable for our kids and grand-kids.
Take a look at the pages and think about those in the family that 'need' it, and send it to them!

Seth Godin has a daily post to his blog - here is today's...great for a Monday!
http://tinyurl.com/72cvrbc


He refers to the book "The Tipping Point" by Malcomb Gladwell, see http://www.amazon.com/The-Tipping-Point-Little-Difference/dp/0316346624/ref=sr_1_1?ie=UTF8&qid=1336408455&sr=8-1
Only ten bux as a Kindle book - down load Kindle software to your smarty-phone or laptop.

Another unique video from TedxSF...

We all have a path - here is a unique one - who'da thought that God had prepared someone to walk this path...http://www.sarahkayhoffman.com/ and herTed Talk - http://www.ted.com/talks/lang/en/sarah_kay_if_i_should_have_a_daughter.html
So enjoy and see a new once side of life!

so much for 'spell check' - meant "multi" not mufti...

Recommend http://www.businessmodelgeneration.com/ = the mufti-functional resource for business modeling. Whether existing or at any point along the path - from start-up to blue-chip. Work thru the canvas from Value Proposition to Customer Segments and back and forth until the options are expanded - go to market with the MVP for startups - minimum viable product!